DESIGN VISION

Everybody is on the same page. We help you define a short, medium and long term vision for your digital product or service. We align intents of all your stakeholders toward shared goals.
Design Vision

WHAT'S YOUR PLAN?

Every digital product stams from an opportunity to be seized or from a problem to be solved, as well as every design solution starts from its empathic and shared understanding.
To understand, we enter your business domain and work with you to map its rules. We explore the complexity of the project, we get to know your brand identity and we start a dialogue with your stakeholders.
That's right… we will ask you a bunch of questions.
DESIGN VISION LEAN DESIGN DESIGN VISION ComplexityRequirementsNeedsGoals OpportunitiesEvolution
Design Vision

WHICH PATH TO FOLLOW?

How would you react if you found out that a feature you supported ended up being irrelevant for your users?
The success of a project is measured by the outcomes that it reaches, by the questions that it answers, by the decisions that it enables and by the needs that it satisfies. That’s why it is important for us to validate your plan with a phase of research. We interview your users and your stakeholders, we understand their habits, their motivations and their expectations. We analyze existing data with you. Together with your development team, we explore tech opportunities, looking for those that will reduce complexity, simplify interactions or amaze users. We share the insights with straight-forward presentations, in order to make them fast and easy to understand.
We create a wealth of knowledge that defines the scope of the project and supports your future decisions.

We get all stakeholders involved in some sessions of hands-on and enjoyable workshops, then we design a visual map of the current domain. This map will help everybody understand what to do and how to make the next step. If you think that you would like to participate with us to a user test session, be aware that our research is not “in vitro”. We can’t wait to have you with us!
Marianna
Designer, User Research Manager
Design Vision

THE RIGHT PATHS

Nothing is better than a prototype when you need to express the idea you have in mind.
Our prototypes start taking shape from our sessions of co-design, where our full-stack teams generate ideas and converge to the most efficient solutions, validated by you, your stakeholders and your development team. Through our prototypes, we make the vision of the project explicit, we help you understand how we can collaborate to implement it and what are the right paths to follow.
The great thing about a prototype is that you can use it in many ways: you can go back to your users and ask them to use it for you to collect new feedback; you can share it easily with your managers and coworkers; you can refer to it to make estimates and define roadmaps.
Our prototypes help you save lots of words, lots of emails, lots of meetings... lots of time.
You realise that a prototype is effective when you don’t hear anymore people around you saying “Can’t make it” or “I don’t know how to do it”, but rather “I meant something like that” or “As users told us, we could change it this way.”
Luca
CTO and Project Manager
User needs
Business goals
Brand values
Tech constraints and opportunities
Design Vision

READY TO START?

Now that you have converged to a common solution, your idea turns into an action plan.
Roles, goals, outcomes, expectations, activities and milestones are clear to everyone. Now it is time to start implementing it.
Otherwise, if your idea and your plans have not passed the reality check with your users and stakeholders, if your roadmap is vague, if your coworkers keep raising objections, stall or show uncertainty, then it is essential that the development of your idea starts from a clear definition of the design vision.
We can help you.
WE’D LOVE TO HEAR ABOUT YOUR PROJECT