LEAN DESIGN

Choose the right thing and do it well.Step by step, we shape the interactions of your digital product and we express your digital identity. We work with you to help you engage your users and customers in a memorable experience, in the right places and at the right time.
TEST & MEASUREMENT RESEARCH & DEFINITION DESIGN & PROTOTYPING FRONTEND DEVELOPMENT RESEARCH & DEFINITION FRONTEND DEVELOPMENT DESIGN & PROTOTYPING TEST & MEASUREMENT
Lean Design

RESEARCH & DEFINITION

We enter your domain, we discuss your idea with a neutral approach, we evaluate your idea from four perspectives: business goals, brand identity, tech opportunities and constraints, users’ needs and expectations.
We identify the scenarios that will guide us to find (or review) the possible solutions.
We estimate their feasibility and we agree on priorities with you and the teams involved in the project.
In this way, we anticipate risks, remove assumptions and understatements, enable decisions and define
an action plan that meets delivery dates and budgets.
Our tools
user interviews • workshops with owners and stakeholders • user tests • personas • scenarios • experience mapping • user journey mapping • information architecture • analytics and KPIs • prototypes • surveys • euristic evaluation • MVP
“For our platform we need some visual design shortly.”
“We want to create a community for our e-commerce.”
Do these requests sound familiar to you? What do they have in common?
All of them describe a possible solution without a clear definition of the problem.
Our role is to help you understand the problem and the goal and to shape the most appropriate solution for them
Ilaria
Head of Design
Divergence We explore the problem and the context and we generate possible solutions
Convergence We define the idea and the minimum viable product and we work to design it
Lean Design

DESIGN & PROTOTYPING

We design and prototype the hypothesized solutions based on the insights gained from the research and definition phase.
We explain our decisions and make our intentions visible in order to share them with you, to explore alternatives, to collect new informations and to iterate until we feel the solutions are right and work fine. We define the rules to be followed, so that the interfaces gain consistency through platforms and devices.
This gradual process allows us to give you guidance while you write your contents and build your software.
Our tools
wireframes • prototypes • user experience design • information architecture • user tests • visual design • user interface design • visual styleguides
“Visual design is not plain decoration but construction of meanings and goals, tone and emotions, identity and personality, stories and metaphores. It has a sematic role in the transmission of the contents to the users. It builds meanings. It enriches and accomplishes the content.”
Nicolò
CEO and Designer
Lean Design

FRONTEND DEVELOPMENT

We code html, CSS, animations and micro-behaviors. We break interfaces down into atomic components creating the frontend style guides. This method allows us to test the digital product while it takes its final shape and to create systems that promote consistency and scalability, also for its future evolutions.
We collaborate with your team to integrate our frontend with your development environment and we check that the final result works fine and matches thedesign.
“Works fine” is not enough: we aim to make your product memorable.
Our tools
rapid prototyping • frontend styleguides • responsive frontend development • javascript behaviors
“The design of a digital product works fine when it makes conversions and people use it naturally. But it becomes memorable when people feel surprised for its simplicity, for its usefulness or for the emotions it inspires. We are fully committed to this outcome.”
Luca
CTO and Project Manager
Lean Design

TEST & MEASUREMENT

How would we know that the final output is reaching the expected outcome? What questions will it answer?
The delivered product is a destination but also a starting point for its further evolutions. This is why for us it essential to build it open to data collection and to test it again.
Now we are ready to gather new user’s feedbacks. We work with you to define KPIs and A/B tests and monitor results.
We build a neutral basis that will inform your future decisions and that will help you find your next priorities.
Our tools
A/B test • surveys • user tests • analytics and kpi • euristic evaluation
IMPACT
  • Data Analysis
  • 
User Feedbacks
  • Business Performance
WE’D LOVE TO HEAR ABOUT YOUR PROJECT