MANIFESTO

What hold our teams and our process together are few but very deep shared beliefs about the concept of value and about the impact that Design Thinking has in bringing innovation and in people lives.
1
Design impacts on people lives
Design is always user-centered.
We aim for rich experiences and simple interfaces.
Great experiences change habits and eventually change culture.
2
Experience design creates value
Companies need to increase their business value.
Users perceive a brand’s value by experiencing its products or services.
Design process leads to unveil, explicit and boost that value.
3
Design is collaborative
Design involves all corporate systems.
Open the design process to stakeholder’s contributions.
Listen to them, let them participate and clearly spell out the outcomes.
4
Innovation needs change
Assumptions are there to be challenged.
Change needs a failure-tolerant culture.
Change is learning and learning is competitive advantage.
5
Design drives business results
Design is strategic.
Decisions aiming for outcomes foster effectiveness.
We share outcomes, learn and grow from them.
6
Design is never done
Solutions are impermanent as markets and users evolve.
We release quick, validate, learn.
We iterate design.
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