Pestaola.gr 2009

09.2009 | web 

Like in 2008, Pestaola.gr hired us to refresh its online presence. This year, we were tasked to redesign both Pestaola’s logo and blog theme, all with a strong Web 2.0 taste.

For the logo, we opted for a cleaner, stronger look, without the gloss and aqua effects of the previous one. At the same time, we kept the balloon shape and made it an icon. The balloon icon is obtained from the O in Pestaola and can be both used in the logo or as a standalone icon.

For the blog theme, we kept the same colour scheme and the footer illustration of the 2008 design, refreshing the whole design while keeping it recognizable and coherent with the previous identity.

Most of our design work went in optimizing layout, spacing and overall readability.

The theme also required quite a lot of development work, in order to integrate Facebook Connect, custom ShortURLs, Twitter and Google search, custom top post, custom thumbnails  and custom comment formatting functionalitites.

jQuery was then used to spice up the UI and add some interactivity.

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